Mind you, I'm not only talking about adding a nice sounding voice recorded audio that lacks pizazz. I'm thinking "professional" all the way. That means upbeat introductory music, background music to add interest to the recorded voice, and ending with a smooth fading out of the music.

I'm talking streaming audio that plays automatically when a visitor enters your web site or instantly when they click the "play" button...your choice. I'm talking audio that sounds like it was done in a multi-thousand dollar professional recording studio...but was really done by you on your own computer.

I'm thinking about phenomenal audio created and put on your web site with quickness and ease by anyone...even someone who isn't technical. This is "web audio" at its absolute finest. Would you rather listen to a voice only recording or a voice with pleasing and smooth sounding music lead-in, background, and fade out that creates the emotional response that turns visitors into buyers?

All of these above fantastic capabilities are not only possible, they are available today.

The "secret" to putting audio on your web site is to find an easy to use software created for this specific purpose. There is a wide variety of software to do this. There are even some services that you subscribe to on a monthly basis to accomplish this. I definitely recommend using your own software instead of paying monthly fees. Why pay every month when you can simply pay one extremely small fee for the software to use over and over again on as many web pages and web sits as you want?

The right software for you should have these features:

* All In One Solution - Record audio, add one of many included background music styles, and easily choose the color, shape, and size of the player. No other expensive and cumbersome external software or service needed!

* Stream Audio Immediately - You choose whether your audio starts as soon as a visitor comes to your site or the visitor clicks the play button for it to start. Either way it starts in seconds and makes its impact.

* At Least 10 Professional Background Loops For Variety - Background audio loops should be professionally recorded. They should represent various music styles and tempo.

* Customizable Audio Players - The software lets you customize your audio player. You choose from 6 stunning player styles. Choose any color under the sun. And size your player to fit your page design.

* Automatic Fade-Up & Fade Out - Wrap your voice-based marketing message in a perfect introduction, leading with a perfect induction, and closing with ease. It's point-and-click easy to give your audio the professional sound that will blow your visitors away.

* Use multiple players on one page. Many audio solutions don't allow you to put more than one player on each page. Of course, though, this is something you might absolutely need. The right audio software lets you do this easily and effectively, again with no technical skill required.

* Use exclusive "affiliate jump" technology. The best web audio software allows you to automatically forward your visitors to the web site you want them directed to at the end of your audio. Your conversions will go sky-high with this exclusive technology for affiliate promotions, teleseminar playback, and more.

* Use your existing audio files. Your audio software, of course, must let you record or brand a new audio file with the program itself. In addition, though, you can make use of any existing MP3 or WAV audio file on your computer.

* Don't pay any monthly fees. Instead of paying someone $20-$40 every month plus add-on fees to host your audio files, host the audio on your own web server with the right web audio software. You'll also never worry about your audio going off-line.

Now that you know all about web audio, go get the software and use it. You'll be glad you did.