As anyone with a web site knows, site promotion and search engine visibility are very important. The way you go about achieving search engine visibility is up to you, but there is a way of getting quick results that most people overlook. Most people will concentrate their efforts on search engine optimization and once the site is ready for business, some paid advertising. Paid advertising has one major failing, after a certain period of time, or clicks etc you have to pay again or else your advert is removed and the traffic it was generating stops.. In my opinion there is a better way than paid advertising. It is 'reprint articles'. What's that? Quite simply it means that you write an article about almost anything you know, consisting of around 600 to 1200 words, and then you 'release' it for other people to use. That may seem like a lot of words to write, but once you get started it is often harder to keep the word count down, than to reach the most effective count of 1200 words or less.

You are probably asking yourself how writing an article can boost traffic to your web site. The article needs to hold the readers attention so they are interested in clicking your link when they have finished reading it. The link back to your web site at the bottom of your article does most of the work. ( Ding! ) When your article is used by web site owners your link popularity can increase quite quickly. The more links there are pointing to your web site, the higher your site will rank in the search engines, and that will certainly help to bring in traffic. Search engines use your 'link popularity' as an important factor when working out how high your site will rank. For example, you could have 50 well written and search engine optimized pages making up your site, but if no one links to it, how are the search engines to know if your site is any good? They use link popularity as a gauge of human interest in the contents of your site. The more links you have pointing to your site the higher the human interest supposedly is, and as such the search engines reward that with higher ranking, which in turn gets you more traffic.

So how do you get more links from an article that you have written? The best way is to pay someone to distribute it for you. Hang on, that sounds a lot like advertising! And it is very similar. But it is advertising that doesn't expire, and it can actually get more effective with time. Once again, the reason for that is quite simple, and it goes something like this. When you promote an article using a paid service, you can usually get your article available to hundreds or even thousands of 'ezines' or web sites that use reprint articles. That can give your site hundreds of new inbound links which can raise your sites link popularity very quickly. I should point out that you actually are releasing your article 'into the wild' of the internet, in the hope that a small percentage of people that read it, will copy it in full and post it on their web site. From there it can only be seen by more people, with even more chances for it to be copied or clicked on. Every time your article gets 'picked up' by another web site, you get another inbound link. Cool. Try doing that with an advert! It just won't happen! Articles do not usually have a use by date, and even if they are archived, they still function as a link to your site. That's because the archived articles are still spidered by search engines so you are still getting link popularity for them. Of course this method works even better if you regularly release an article in this way, for building a following of your articles is a sure way to get even more visitors to your site. Don't forget that your articles can be about anything, it is the link at the bottom that helps your site to prosper. The more informative, funny, or relevant your article is, the higher its chances are of being used. Do not include profanity, racist remarks and the like, because they will not do your web sites reputation any good at all. Some article publishers will refuse to use your articles if there is a single swear word in it. Also bear in mind that you are writing an article, NOT an advert, so it must not read like an advert! So write to the best of your ability and even if your topic is not new, it should help to boost your traffic quite nicely. Give your article sufficient time to work, for the wheels of the internet turn very slowly at times. You can get software that checks your link popularity with the search engines, but don't bother with checking too often, once per fortnight will probably be often enough.

Please don't forget to proof read your articles, or better still, get someone else to do it for you. The author of an article is often not the best person to proof read it. That's because they know what it is supposed to say and as such they can have difficulty in picking up any errors. Good luck!