We worked hard to build a list and it would be great if we could make full use of it. There are three simple keys that you could make your opt -in email list could be the single biggest money-maker.

All it takes is to have Consistency in QUALITY, Regularity and Delivery. Let me go through these areas.

Providing value to your list members.

It seems common sense. However, the overwhelming majority of owners miss out from the beginning. If you don't provide genuine value to your list members you simply won't make money from your list. The reader will simply unsubscribe, or they may stop reading your mailings.

To provide genuine value to your list members, we need to publish original content. While it is absolutely acceptable to reprint other people's content in your publication, you should also have your own voice as well. People join your list because they want to hear from you.

It is important that that you publish your own original articles, tips, ideas in each publication you send out to your list. Be understand that if they can get it elsewhere, why should they join your list in the first place?

When it comes to information, Value = Usefulness. How valuable content is to a person is directly related to how useful they find that information. You content must be applicable to your reader. Give your reader those information that they need they'll give you their attention, and eventually their business.

Sending promotional mailings regularly.

From research studies, it was noted that if we don't send promotional mailings regularly, the response rates will go down dramatically. This was also been tested by a lot of other people. However, it doesn't mean that send many mailing a day will help to increase the response rate.

They key is balance.

As a general rule of thumb, one promotional mailing per week should be sufficient and could produce the best results. However, it must be consistent and regular.

Verifying your members is receiving your mailings.

You can have good content in your mailing and send them out in a regular basis. However, if no one on the other end of the line is getting these mailings, it's a waste of your time.

Research shows that as few as 10% of the total list members on any given list may actually be receiving the messages. If you're getting poor results from your offers, then the first place I'd look is to make certain your list members are actually receiving and reading your email messages.