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Hani Masgidi
Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This'll attract the people who hate ads to subscribe.
You could also charge a subscription fee to the
e-zine without ads. This will make up for the lost
advertising revenue.
Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales. Of
course, you could also send your e-zine in HTML
format but some people don't like it or can't read it.
You could show pictures of your products in
your e-zine.
Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products. For example,
if you sell an e-book, you could sell advertising
space above each page, beginning of each chapter
or on the title page.
Offer daily or weekly visitor bonuses. This will
increase your repeat traffic and sales because your
visitors will visit regularly to get the visitor bonuses.
For example, you could say, "Every week I will be
giving away a new e-book to my web site visitors.
Sign up to be reminded when it's ready each week."
Allow people to download software or e-books
from your web site at no cost. Just ask your visitors
if they'll refer their friends to your web site in return.
For example, you could require people to refer 3
people via e-mail before they actually download your
free e-book.
Build up the number of people who join your free
affiliate program quickly by temporarily offering your
product for free to the people who sign up. You
could always end it after you have a 1000 or so
affiliates. Those 1000 affiliates should refer enough
people to make up for your loss.
Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.
You could also offer them other incentives like a
free product, a reciprocal e-zine ad, a membership
to a business club, etc.
Multiply your marketing and advertising efforts
on the Internet. You can accomplish this by starting
an affiliate program, using viral marketing or both.
For example, you could start an affiliate program
and give your affiliates customized e-books with
their own affiliate links to give away.
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