The one and only objective of SEO is to optimize your website so that Search Engines like your website and rank it high for your chosen market. And Search Engines like you, have their own one and only objective that is to serve the best results relevant to the keywords and phrase searched by the user.

If you align your objective with the objective of Search Engines' SEO will be very easy for you. That is in short producing a high quality relevant content for your website visitors and making it accessible to users through search engines. So the first fundamental of SEO is having created high quality relevant content on your website, ready to be consumed by your site visitors.

You should create a lot of quality and relevant yet fresh and unique content for your website visitors. No, it did mean that you have to write everything yourself. If you are not comfortable writing content yourself, consider delegating or outsourcing to someone else, who is good at writing. Outsourcing is easy and fast than you think and you can use it for your advantage.

Only after you have created the content, you should proceed to the next step of SEO that is creating highly optimized WebPages for your targeted keywords. To create optimized for search engines pages also known as On-site/On-page SEO, you need to take care specifically the title of the page, the file-name if possible, meta description tag, and first headline of the page. You need to make sure, that each of these elements has the targeted keyword and phrase and they sell both to search engines and search engine users about the relevancy and quality of your webpage.

When you have done On-Site SEO right, you need to take one step further and focus on Off-Site SEO. Off-Site search engine optimization is more important than anything you have done so far, or should I say critical to your Search Engine Marketing Success. If you do not do this part, everything you have done so far as SEO is not going to help you to attract any search engine traffic.

First element of Off-Site search engine optimization is getting your website INDEXED in top two three search engines. That is Search Engines must know that your website exists and process of getting your website included in the index of search engines is called Indexing.

Next step after indexing is getting more and more quality and authority incoming links to your website from relevant and high ranking websites. How to get your website indexed fast, yes within 12 hours. And how to get many many quality free backlinks to your website from authority website is discussed in second lesson of this series.