Technique 1:

Optimize your website for keywords appropriate to your target market. You can learn a ton about the proper techniques to do this at various sites, forums and blogs online for free. You can also learn about this or any other area of interest at your local library.

Technique 2:

Write interesting articles that would be appropriate to your target market and submit them the various article directories. supply useful information that customers will appreciate without trying to sell anything. At the end of your article include a tagline explaining what you do with a link to your site. Write a couple of articles a week and before long you will have links pointing back to your website all over the web. Keep your aticles short and to the point, while offering the reader some valuable free information. Generaly around 500 words is the norm.

Technique 3:

Submit your site to search engines, directories, specialty listings sites, industrie organizations and yellow pages. This is another method to get noticed and get one way links back to your website and some free customers. Do a google search to help you find places to list your website.

Technique 4:

Submit classified ads directing people to your website to all the free classified sites you can handle. You can get some bonus free traffic to your business in this way. You can't just place ads with a few sites and expect very much in the way of visitors though. You need to post to as many sites as you can and on a regular basis.

Technique 5:

Post to forums, blogs and message boards that allow you to post your tagline at the end of each post. Don't post just to get your tagline on the site. Be helpful and respectful and this method will serve you well.

Technique 6:

Start your own blog. One of the easiest, most effective ways to market your website is with a blog. Update your blog with relevant information on a regular basis using targeted keywords in each post. When your first starting it's best to update once per day or so. This can be a very effective method to get to the top of the search engines quickly.

Technique 7:

Put your website address on everything. Put it on all your stationary such as business cards, letterhead and envelopes. Also include your website address in your email signature in all your outgoing mail. Find as many ways as possible to get seen by as many people as you can.

Technique 8:

Implement a proactive linking strategy. Find relevant sites targeting the same market that you are but that are not direct competitors and ask them to link to your site. If you use this technique you will need to offer things on your website (products or information) that will be of value to your possible link partner's site visitors. You can also get reciprocal links which is when you place a link on your site to your link partner's site and they in turn place a link to your site on theirs.

Technique 9:

Write an newsletter and submit it to ezine directories. This method is similar to the method used for articles. The articles you submitted to article directories can be used in your ezine and vice versa. You can also use appropriate articles from other marketers that you find at the article directories that you think your readers would enjoy.

Technique 10:

Submit press releases to get the message out about your business. Contact publications and reporters directly related to your business or area of expertise. If you have something interesting or newsworthy to say then this can be an excellent strategy.

Technique 11:

Join traffic exchange programs. Traffic exchanges are sites that you join and in return for visiting other websites you will get visitors to your own website. These programs take some work but you can get lots of visitors to your site for your efforts.

Technique 12:

Make joint ventures with people in your area of interest that offer non-competing products and services that your customers would find valuable. You promote your partners products or services and in return they promote yours.

Technique 13:

Use your circle of influence. Some of the best promotion you can use is called word of mouth. It's possible to make a living with this strategy alone. Just ask any successful network marketer. Make a list of all the people you know and then egage these people in some way, whether it be by email, telephone or in person and let them know about your business. The people that are actualy interested might amaze you.

Technique 14:

Be your business. If you have a great, honest business that your proud of and excited about, then let everyone know about it. Engage everyone you meet, at the local shopping center or your server at your favorite resturaunt. Don't just yell at people about how proud you are because that obviously will not do any good. Engage people in conversation. Ask people what they do or how they like what they are doing. Their natural response will be to ask you the same things in return. Tell them about your business or products and exchange business cards with them or at least give them one of your cards.

Above are just some of the ways that a personbusiness can use to advertise their business and products for free. Some of thes strategies may not apply to your particular business but this article should help you to at least get started in the right direction.