World's most prominent telecommunication and mobile phone paraphernalia manufacturing company Samsung Electronics Company Ltd, has made an announcement to launch its latest groups of music phones, that is, Samsung BEATs (model: M3200) and Samsung BEATb (model: M3510) which will mark the beginning of the company's music phone line - the Beat version. Both these models cater to the need of people who are fond of listening music.

According to the President of Samsung's Telecommunication Business, Geesung Choi, the market of music phone is poised for a rapid growth. Samsung is endeavoring to make its name in this segment by emphasizing on its music phone business. One of the prominent features of Samsung's music line is its DNSe (digital natural sound engine), which imparts natural sound with deep bass reverberance.

Samsung BEATs and Samsung BEATb are equipped with diverse features. A very important feature is ?Auto EQ?, it automatically spins the equalizer to the optimal adjustment mode as per the type and genre of music users love. Presence of Shazam's ?Find Music? service function provides opportunities to the music lovers to track music and song of their choice; moreover, they can also purchase such music through participating operator's music stores.

Presence of music command keys on the external side of the device in both these models enables the user to play, pause, stop, rewind or forward music even when engrossed with other functions like text message, game etc.

Samsung BEATs and Samsung BEATb are mesmerizing market in distinctive and bright colors, which symbolizes Samsung's identity. Samsung BEATs is a sliding music cell phone device which resembles with a slick player. It is also fitted with an amplifier from B and O ICEpower and comes with a stereophonic speaker that offers improved audio quality to music lovers and general users.

Samsung Electronics Co Ltd will be launching its first device in the BEAT version, Samsung BEATb by September and Samsung BEATs by October to fulfill the demand of music frenzy users.

Samsung Electronics Company Ltd is a worldwide leader in several consumer electronics and telecommunications brands like digital media, telecommunication, semiconductor etc. Samsung has its presence in 62 countries of the world, with 134 offices and 150,000 individuals on board. There are four main divisions which work in their respective areas of interest: LCD Business, Telecommunication Business, Digital Media Business, and Semiconductor Business. Its high standard has established it as the quickest rising international trademark. Samsung Electronics is a prominent manufacturer of brands like memory chips, TFT-LCDs, TVs, mobile phones, etc. world over.