Originally, the world wide web is for hosting purposes. Now, it has evolved to serve a different role designed for business. A number of products and services now offer business opportunities to those website owners to gain money through their personal sites. This way of earning money is very simple and easy.

A domain name is a host name that gives more easily memorable names to stand in for the numeric IP address. A domain name allows any service to move to a different location in the topology of the Internet (or another internet), which would then have a different IP address. One of the main steps in setting up an online business is the registration of your domain name.

The first step in domain name registration is determining the availability of your chosen name. You can use VeriSign.com to make sure your domain name is still available. If you have checked its availability, type the name that you have chosen in the online form. Do not put ???www.??? with it. Enter a code if the search forms ask you to give one. However, if the name is taken already, you need to select another name. Next, select a Domain Name Registrar, a company that will manage your domain registration. Enter your chosen domain name on the Registrar's website as well as the number of years that you want to pay for. After that, you can enter your contact information, registrant, technical, billing, and administrative. If there is an option for a private or private registration, choose between them. Be reminded that a private registration will cost more but it may cut down the spam that you will receive. Then, point your new domain to a Web server or "park" the domain. In case you have not yet created a website, you should park the domain name with the registrar. In case of a built site, inform the registrar on which web server the site is located. You need to wait for 4 to 8 hours for .com and .net domains to become functional and about 24-48 hours for other *domain extensions*.

Pay Per Click or PPC is a marketing strategy that employs paid advertising through search engine sites likes Goggle AdWords and Yahoo! Search Marketing to attract likely internet customers. It is also sometimes known as Cost Per Click (CPC). PPC are text advertisements placed near search results. For instance, when a customer looks for a product or service in the internet, the advertisement comes up on the results page. This type of advertising can be extremely profitable, because the ad penetrates directly up to the narrow audience of people who wants to buy your product. When a customer clicks on the ad, the advertising company subtracts a payment from your pay per click account. Thus, you pay every time someone clicks your ad.

This strategy creates traffic within a few minutes only with the use of Goggle. It is definitely fast and you can easily adjust most pay-per-click campaigns in a matter of hours or days. It is sometimes a bargain, too. There are keyword 'niches' which are good for $.10 only. However, just like any other strategy, PPC has its disadvantages. This advertising technique can cost fortune. You can be caught in a bidding war over a certain key phrase and you may end up spending more compared to your potential sales. Also, return on investment (ROI) is difficult to measure. Although search engines have tracking systems to determine this, still, they are not accurate. Lastly, PPC does not scale. Since you will create more traffic, you have to pay more. But this does not mean that your sales increase. The truth is, your cost per click stays constant and your overall cost also increases.

An affiliate program extends marketing reach by paying commissions to selling partners that drive traffic to you. Under this program, an internet merchant pays you to send people to their website. Payment comes in different means. One is through the percentage of sales resulting from your referral, while other sites pay an exact amount per sale, click-through, or other action originating from your site. Other programs trace sales from site referrals while others pay on purchases made by a referral for a limited time only. To find an affiliate program, log on to either Commission Junction or LinkShare. These two companies have set up systems to help webmasters in finding, applying, and managing an affiliate programs through their sites. The Amazon and Ebay are two of the well-known affiliate sites today.