During the UKTV People Awards 2006 event, the Jaguar brand took home two awards that can be considered quite prestigious. And it was the Jaguar XK coupe that was responsible for the new awards to be added to the brand's still growing collection of accolades. The ?Car of the Year? award and the ?Luxury Car of the Year? recognition were what the Jaguar XK coupe received and took home.

It was the people and the television viewers of the United Kingdom who chose which vehicle would be taking home the award. And it took more than 10,000 people to participate in the said voting. They had to choose from sixteen various vehicles, models, and brands. And it looked like the Jaguar XK coupe was the crowd and audience favorite.

And added tension came in when it was Louise Goodman of Formula 1 who did the test driving of all sixteen vehicles which were included in the UKTV channel's nominees for the mentioned awards. This event was shown over on television and viewers were able to see which vehicle was performing better over the rest. And during the test drives, Goodman informed the public about the various features that each car had to offer. To better facilitate and help the audience decide, the vehicles were further divided into four categories which comprised of sport, family, 4x4, and luxury.

Geoff Cousins is the current managing director of the Jaguar XK8 parts manufacturer in the United Kingdom. Cousins, in behalf of Jaguar, gushes, ?We are delighted that the XK came out top of the bunch in what was an extremely strong and competitive short list. This recognition is especially pleasing as it was voted for by the public. I am also delighted for everyone responsible for the car's production here in the UK; they should all feel very proud that Jaguar came out top.?

And as on the end of UKTV, its production manager, Loris Vigiani, is proud to say, ?The competition was tough but the performance, shape and sheer beauty of the Jaguar XK coupe obviously won the hearts and minds of the viewing public, beating Volvo, Mercedes, and Maserati to win the ?Luxury? category, as well as Lotus, BMW, and Porsche amongst others to win overall.?