These ladies are major power-brokers of free publicity and media darlings. They know that the name of the celebrity game is learning how to get and keep their audience's attention.

Regardless of how talented you are or how great your service delivery, you know that you must get the word out, if you want to attract customers. Here are 5 Power PR tips that you can apply to get your business and ideas, the attention and name recognition that you deserve

1.Got personality? Then let it shine

Drop the grey, corporate speak already, let your own unique personality shine. Share more about your story. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? When did you realize that you were going to make this your chosen career?

2.Share your personal struggles and triumphs

Jessica Simpson's recent divorce, further increased her popularity. Why? Because people can relate to others who are facing problems that they are struggling with ourselves. So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs.

3.Encourage your own satisfied clients to spread your story for you.

Their average fan, can give you the latest news on Paris, Madonna and Jessica in fifty words or less. Are you leveraging your satisfied customers or clients to tell your story?

Always follow-up with your customers to make sure that they are pleased with their purchase. When you receive glowing praise from a customer, do more than just say thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial.

4.Be fresh and creative when developing your marketing message

Madonna continues to hold interest as she developed a real talent for repackaging her image decade after decade by pushing the boundaries. You can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast.

5.Escape the -perfection trap- Could Paris Hilton win any talent contents? But she does not let a lack of serious talent stop her from putting her work out there. Your ideas and projects may never be perfect, but share them anyway. Let your audience tell you how to make them better.

As the level of advertising noise and daily distractions continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder.

A greater use of free publicity strategies is a low budget method to reach your audience as they become more time strapped, ad weary and cynical.

So you are a hard working author, real estate agent, chiropractor or small business owner and you want to get your share of the publicity goldmine- but you don't have access to the family trust fund to hire a publicist on a $10K monthly retainer. What can you do to get noticed?

Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com

You can win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space.

MySpace is free to join and you can establish your online presence in a matter of five minutes or less. Best of all, MySpace places a lot of free communication tools at your fingertips, that allows you to interact directly with the members of your target audience.