The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its logo design actually explains it all.)
A Text-Based is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.
Prefer a Text-Based design when:
?Communication funds are inadequate and should be paying attention on name recognition.
?Your name is logically distinguishing but not (yet) a household word.
?You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.
Letter-mark Based Logo Design
Comparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
?Your initials interpret graphically better than your genuine name.
?You need to link subsidiaries to the parent and can't easily use the name.
?You can afford to teach the public what the Letter-mark means.
Brand-mark Based Symbol
An easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)
Prefer a Brand-mark Based design when:
?You need an emblem on a product.
?Your name is too long, too common, doesn't interpret well globally, or has no qualities.
?You need to link auxiliary to the parent and can't easily use the name.
?You can afford to teach the public what the symbol means.
Icon-Based Logotype
Icon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based logo design can effectively communicate what a company does as well as reflect the company personality.
Prefer an Icon- Based design when:
?You are a startup enterprise or small business with limited funds.
?Your name is reasonably distinctive but not (yet) a household word.
?You need an emblem on a product, but want more than just a symbol.
Since Icon-based Logotypes communicate more readily than other types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.
