Some authors are well acquainted with the process of promoting their own book while others feel inadequate to the task of self-promotion.

In the process of promoting your work there are simple things you can do to assist in the promotion of your book.

- The launch of a personal website with information about you and your book complete with bio and ordering information.

- A press release to local media outlets with information about the book launch. You should make sure to include information on any personal tie to the community or an angle that the journalist might use to find useful in pursuing coverage of your book.

- Work at locating a bookstore willing to host a book signing.

If you do find that you need extra help in promoting your book you should seek out a qualified Public Relations expert. These professionals are acquainted with the process of getting your book into the hands of people who can provide interviews or other types of coverage that can increase the sales of your book.

They can assist in finding book-signing opportunities and they can further coach you in ways to promote your book and how to present yourself in the best possible manner.

A public relations expert can also provide avenues in which advertising may assist you in your long-term promotional goals and assist you in the management of your schedule.

They can also target specific areas for an email campaign announcing your new book. If, for instance, you've written a book on he benefits of steel in various construction applications, they may be helpful in targeting individuals within the steel industry that may have an interest in your book.

A PR assistant can also help in drafting accompanying materials that may include sample author interview questions to help those who may express a willingness to speak with you about the book. They can also provide information sheets that express the bullet points of the book that may be most interesting to those who may review your promotional packet.

In essence, a PR expert is hired to promote you and your work. They can't guarantee your success, but they can remove many of the stumbling blocks that may be preventing you from reaching a larger audience.