has been acquiredfrom Insurance Australia Group in a management buyout. As well as the HastingsDirect brand, a leading provider of carinsurance, the acquisition includes theformer IAG direct brands ? insure.co.uk, insurepink and insureblue, The salewas successfully completed on 3 February.
This provides the opportunity to forge a strongfuture for Hastings under the direction of a revitalised management team with areal passion for the business.
The newowners say they will be investing in revitalising the Hastings Direct brandwith a renewed focus on marketing and brand development.
The companywill have a comprehensive panel of insurers which they are keen to expand evenfurther in the near future.
Inaddition, new products will be added to the Hastings Direct brand, whichcurrently offers , , and .
Focuswill be given to investing in the operations centre at Bexhill-on-sea, nearHastings.
HastingsDirect chief executive and leader of the buyout group, Edward Fitzmaurice, saysthe acquisition will enable the company to ?focus completely on furtherdeveloping the Hastings Direct brand and building the business in the UK motorand household personal lines market?.
