In ancient times, Ayurvedic clinics did not frequently offer massage, as everybody gave and received it. Only when patients needed a particular treatment, they were referred to massage specialists that used the suitable Ayurvedic massage techniques.

Today in India , massagers roam the public places in great number and give head and body a go for a few chunks of rupees. Although they often have little knowledge of Ayurveda but they do know how to work with muscles, joints and bones. Many have received training based on the massage developed by wrestlers and body builders.

Ayurvedic doctors who were also wrestlers developed a special system of their own that contained the knowledge of the Ayurvedic as well as Unani (Greek) systems of medicine. These conventional Indian massage techniques are based on the Ayurvedic humors (vata, pitta and kapha) and marmas (pressure points like in reflexology). They also comprise Muslim massage techniques with pressure points called Muqame Makhsoos.

Specific Ayurvedic massage techniques have also been developed for massage therapy, used in certain therapeutic treatments like in panchakarma (means five techniques). These massage techniques should only be practiced in a particular diseased condition under supervision of a well qualified Ayurvedic doctor or vaidya.

In rural areas, weekly massage is still a family scene. People in India love it - they know that like a best friend it brings joy and relaxation to the body. The popular image of Lord Vishnu reclining on a serpent (Sesh-naag) and receiving foot massage from his consort Goddess Lakshmi shows it as a preferred pastime even of the gods.

Massage techniques can also help to uphold a loving relationship between husband and wife. After this kind of calming relaxation, it is easier to share and give love. Before marriage it is one of the few ceremonial massages in the Hindu ritual that is compulsory even today. Urban Beauty Massage is also very popular.

It is also often used to help the aged and special techniques have been developed for young and nursing mothers as well as babies. Babies are usually massaged with a small dough ball dipped in vegetable oil.