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Go Get Some Rosemary
Kamyar Shah
Do not wait for the business to come to you, go get it yourself. Residential management cannot always sit behind the desk and wait for the phone to ring like a high school boy waiting a on girl to call him on a Saturday night. If it does not happen, you wasted valuable time on the job. Like all businesses, residential properties have slow times of the year too. So instead of sitting behind the computer playing video card games during drought periods, residential management can take advantage of the slow time by promoting the business. This can be done in two ways. Residential management can promote using a computer or he can leave the residential property and promote in person.
The winter months are slow for many industries including automobile, self storage, and real estate. All are looking for ways to increase business during the drought period. Residential management and real estate agents could really benefit from one another if they work together. And it does not take much effort. Residential management could simply email a real estate agent or walk into a real estate office and meet some of the agents. Real estate agents are the first people to meet people who are relocating to the area. Who better to become friendly with than someone who shows homes to people needing a place to live. Real estate agents can benefit from residential management too. They can recommend agents to tenants who are relocating from the residential property. So it is a win-win situation. A simple email inquiry will do, but meeting them in person is better.
Join the local Chamber of Commerce. Not only will you get the occasional free meal and drink, you will get to participate in the network web of local business owners and other people hungry for business. You never know who you will be schmoozing with. They might be looking for a new residential property for themselves or know someone else who is looking. That is what networking is about, to promote your business. If you are in residential management for a self storage company, you will shake hands with many business owners who will need self storage for commercial storage products.
Residential management can get together with the homeowners association to have a neighborhood garage sale. First the residents will be happy to get rid of some old closet storage. Second, a garage sale will bring people to the neighborhood or to the residential building. If residential management puts up a huge sign that advertises we have vacancies, maybe you can get a few new tenants out of it. Have the rental contracts ready to be signed.
If residential management has a college or university nearby, put up fliers or pamphlets on bulletin boards. Residential management might be able to catch some students relocating during the winter break. If so, you will want them to think of your residential property when they are looking for a new pad. Many students transfer from other schools during the winter. Residential management will want to catch them before another residential management does. Drop off a few business cards and fliers at the registration office or guidance office. While they waiting on line at least they will have some reading material.
The possibilities are boundless. Be creative and think of other types of businesses or people that could be looking for a new apartment during the winter.
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