This is the question that entrepreneurs are asking themselves these days. Most people have figured out that in order to make money online they need something to sell. You can either sell a physical product, such as a clock, that needs to be shipped or you can sell a digital product, such as an ebook or software program, which can be downloaded.

The easiest way to get started making money online is to sell a digital product. There are a lot of products and product packages you can buy online. Most of these come with either Private Label Rights or Master Resell Rights.

Let us take a look at the two. Master Resell Rights and Private Label Rights have many similarities. With Master Resell Rights, you can sell products and keep 100 percent of the profits for yourself. You also have the right to sell resell rights to others at a premium, so that others are able to sell the products and keep 100 percent of the profits for themselves. This is a win-win situation for everyone.

Private Label Rights have all the benefits of Master Resell Rights; the only difference is that you get the source code files with these products. For example if you have an ebook with Private Label Rights you would receive the original word document file for the ebook. This allows you to edit the ebook, add your name as the author or even add your own links to it.

So when you see products online and you are interested in buying them, which do you choose?

I would say that all depends on your level of experience with online marketing. A person with minimal experience may just want to use the products with Master Resell Rights, as they are good enough to get yourself started. Marketers with a little more experience would most likely be the ones looking for the Private Label Rights products as you can make additional income by editing the ebook with your links to your own products or other peoples products.

You can just as easily look at Private Label Rights the same as Master Resell rights with on major difference. That being, you receive the source code files that were used to create the ebook or software program along with Private Label Rights Products.

Whichever you choose you will be able to join the ranks of the self-employed if you play your cards right and stick to marketing formulas that work. Of course, I can not guarantee that you will join the ranks of the self-employed but the opportunity to make a good living is there for the picking.