A lot of organizations are satisfied with the level of customer service they provide. But, if you asked their clients how they were doing, you would be surprised to hear their views. Most customers say the employees are rude and the customer service is porr at best. If you knew some tips that others don't, imagine how you would stand out in comparison to your competition. The following five things are what customers look for most.

1. Provide a personal touch. Most people engage in small talk at some point in a business deal. Following up on this small talk can make customers feel that they are special and wanted in your business. This can be as simple as asking a customer whether they got over a cold they were fighting or asking them how their daughter performed on the SAT's. Although this doesn't seem like much, it will reap huge rewards and build customer loyalty.

2. Create service that is customized. This basically means finding out what your clients need or want and then giving it to them. Perhaps they do not like meeting in person to go over documents, so you email them or fax them instead. Making accomodations for them will satisfy them and make them want to use you instead of someone else.

3. Treat complaints seriously. Instead of getting offended or brushing it off, consider any complaint a feedback and an opportunity to improve. Make sure, if possible, that the customer is made happy and that they walk away from your business feeling satisfied with the service. If they are unhappy, they will be sure to tell many people about their negative experience, significantly cutting your potential customer base.

4. Honesty. Being honest about the good and bad of your products will make your customers trust you. If you are dishonest, they will not come back. By inegrating honesty into your business values, you will setting yourself apart from your competition.

5. Enlist employees in expectation. Make it clear to all workers how they are to carry themslelves nad to represent your company. Offer incentives for those to demonstrate excellent customer service. Each time a customer interacts with an employee, it should be a good interaction.