Once thought of as a quiet coastal community, the Alabama Gulf Coast has transformed into a booming destination that offers many lodging, restaurant and attraction options. Yet, this area has retained is charming Southern feel that successfully competes with nearby destinations. In 2007, Baldwin County claimed the biggest portion of the market share (24.7%) when compared to the five neighboring Panhandle counties of Escambia (11.5%), Santa Rosa (2.2%), Okaloosa (18.9%), Walton (23.6%) and Bay (19.1%). Also in 2007, the AL Gulf Coast achieved another record breaking figure as the exceeded its earlier taxablelodging revenue record by $39 million.

However, these yearly records are part of a larger growth trend. Since 2000, taxablelodging (Hotel, Motel and Condo) revenue has steadily developed from $157 million to $244 million in 2008. Similar to the $87 million lodging increase, retail revenue also grew a total of $376 million in the same eight year time span. With the addition of 3,805 lodging units in the last eight years, the region has also added more retail, restaurant and attraction space that has contributed to this trend.

Nine signature golf courses and the nation's leading artificial reef program lead to man-cations crammed with exciting golf games and great fish tales. Meanwhile, the ladies on their girlfriend getaways find great deals with several shopping adventures and visit the area's variety of spas for some much-needed pampering. Couples and seasonal winter guests unite on Pleasure Island for the frequent activities, events and festivities scheduled throughout the year.

Several new properties have just opened in Gulf Shores and Orange Beach and more are expected presently, adding a whole new dimension to our accommodations landscape. From one end of the island to the other, older properties and bargain hotels are giving way to sophisticated luxury facilities. Elegance and comfort are the order of the day at these hotel and condominium resorts. In addition to exclusive designer interiors, most present fitness centers, beach service, numerous pools and fun water features for the kids. Some are like their own little towns, presenting shopping, restaurants and entertainment on premises, so you don't have to get in your car the whole time you're on vacation.

And while it used to be that the ?on the beach? was the only place to find a room, these days there are marvelous options nestled calmly on the back bays and along the Intracoastal channel. Formerly referred to by locals as ?the ditch?, The channel is fast becoming a ribbon of luxury residential and rental developments, marinas, and waterside dining to rival the beachfront.

Similar to the upscaling of the area's lodging, the dining options have also expanded to include a broad choice of palettes. In addition to the traditional beachside dive, visitors to the Alabama Gulf Coast can sample a smorgasbord of options, such as Mediterranean, Italian, Cajun or French. A showcase of the area's culinary experts reveals backgrounds and training ranging from humble beginnings to formally trained chefs. Regardless, hungry customers have many options. Some restaurants will even bake your catch.

Also, the Gulf Shores and Orange Beach area is fortunate to serve Royal Red shrimp. Found about 1,000 feet below the gulf waters, this cold-water shrimp is delicacy. With a deep red color and sweet, delicate texture, royal reds can be found in a variety of dishes at the coastal restaurants.

Established as a family-orientated vacation destination, the Gulf Shores and Orange Beacharea has become a trendy destination year round. Outside of the peak summer period, value-packed accommodation rates pair with comfortable temperatures and frequent events that make this area a must-see.