Whether we live a hectic lifestyle, or our days seem like a walk in the park, none of us are immune to the oxidative effects of the environment. We can't escape free radicals that can prematurely age and put stress on our skin. Idebenone is an exciting new ingredient on the anti-aging skincare market that helps combat wrinkles, nourishes your skin, and gently, but effectively, halts the aging process.

A skin protector and wrinkle-reducer

Idebenone is a bio engineered form of CoQ10 which is known, since tests began in the 1970s, to have powerful anti-aging capabilities. Idebenone counteracts aging at its source as a super antioxidant and an anti-inflammatory. It is structurally close to CoQ10, however, it's proven to be better at protecting cells against damage from reduced blood flow and aging.

Wrinkles do not only form due to aging - our exposure to ultraviolet rays from the sun also promotes the formation of free radicals in skin which causes extra wrinkling. Chemists have now created super antioxidants, like Idebenone, that work even more effectively than their natural counterparts, for example Vitamin E. Idebenone proved most effective than other engineered antioxidants during clinical studies in 2004.

So what else does this amazing ingredient do for our skin? As well as providing protection and reducing the appearance of wrinkles, Idebenone also reduces skin dryness and creates a smoother surface, fortifying our skin in the battle against aging.

Stay 'True' to your skin

Treat and protect your skin the way it deserves with 'True' skin care and make up range which incorporates Idebenone within most of their products. Refine the eye area with True Anti-Aging I-Lift Eye Contour Serum that firms the delicate skin around your eye and reduces the appearance of fine lines like crows' feet. For eye areas, Idebenone revitalizes and naturally balances skin tones too.

The True Protective Mineral Make Up Collection with added Idebenone acts as a shield and an antioxidant, while letting the skin breathe naturally. Within this protective range, Idebenone is supported by natural antioxidants like Vitamin E and Green Tea, plus has built-in sun protection from Titanium Dioxide and Zinc Oxide. So whether you have problems with wrinkles or hyperpigmentation, this mineral make up collection can improve the quality and appearance of your skin.

What is an EPF?

EPF is a new measure of antioxidant protection that stands for 'Environmental Protection Factor.' This new measure proves how effective Idebenone is as skin protection against the harsher sides of the environment. The EPF tests many antioxidants and will give it a standard point rating out of 100. Idebenone scored the highest of all antioxidants with 95 out of 100. Many other popular antioxidants, like Vitamin E and Coenzyme Q10 were tested and all were proven to be nearly 20% less effective than Idebenone.

Gentler and more effective

As well as being proven as more effective, Idebenone is much gentler than its anti-aging skin care counterparts. Products that contain Idebenone can be used on mostly all skin types without causing reactions or increased environmental exposure sensitivity, unlike retinoids or hydroxy acids. Idebenone products are so gentle that they are even recommended to be used post-cosmetic surgery.

We have finally discovered an anti-aging skin care system that protects, reduces the appearance of wrinkles, and is proven to be 20% more effective than its counterparts. What more could you want from an anti-aging super ingredient?