A question often posed by Internet Marketers is one of how to split test an offer, or associated copy elements.
But before I answer the question of how to split test, let us first of all take a look at what split testing is and why you should consider split testing in the first place.
What is split testing?
Split Testing is one of the quickest and most effective ways to increase your conversion rate on your website.
A basic split test is created around testing two variations of a page by delivering the versions equally amongst your visitors and then calculating which version preformed best.
Split testing is preformed using split testing software that either resides on the same server as your website, or software that is hosted with a service provider (in each case there are pro's and con's).
So why split test
Split testing is the quickest most efficient way of increasing your value per visitor. Split testing essentially provides you with a method of increasing your revenue per visitor by literally testing what appeals most to your target segment, and simply put there is no other method or tactic that can so drastically increase your online revenue.
Split testing when used effectively enables you to make the most out of your online resrouces, including your time, and adverting spend.
How to split test:
Split Testing is actually easier than most people think and the basic concept is that you take two exact pages, change one page element on the copied page and then basically use some intelligent software that will evenly rotate the pages amongst your visitors.
The software not only split tests the pages, but it will also track which one of the two pages performs better in the split test, thus enabling you to see which elements not only influence the result most (sales, opt-in etc) but actually gives you an idea which elements in your copy your target audience responds most to.
And that in a nutshell is how you split test. There are many good online resrouces on how to split test and reviews of split testing software that are available, all you need to do is either google, split testing, or the phrase how to split test and you will find a ton of resources at your disposal.
