The Apple Bottoms clothing line was created by multi-platinum superstar Nelly with the belief that the natural curves of a woman should be celebrated. His entire mission with the Apple Bottoms is to liberate the natural curves and women of all shapes and sizes and set a trend about the beauty of a woman's body.
The belief behind the Apple Bottoms is that woman shouldn't have to attempt to fit into their clothes. They believe that the clothes should fit the natural silhouette of a woman. The style of the Apple Bottoms clothing line is to accentuate all of the curves of women. Nelly personally is involved in the designing of each of the products from his line to ensure each product is the way he believes it should be.
In 2003, Nelly decided he needed an Apple Bottoms dream team and he created it with pals Yomi Martin and Ian Kelly. This team kicked off a campaign to hold a nationwide model search to find what would be known as the "Apple Bottoms Girl." This event was televised on VH1 and became one of the most popular shows of 2003. The jeans became so popular that they sold out in as little as two weeks. Because of the attention the search for the Apple Bottoms girl caused the company immediately gained national media attention which resulted in major growth. This caused the company to expand their product line from fashion focused denim with signature apple pockets. These Apple jeans extended the boundaries of denim because they focused on women's curves and soon became a cutting edge collection.
Many celebrities favor the Apple Bottoms clothing line jeans like Oprah, Fergie, Vivica Fox, Ashanti, and more. Today Apple Bottoms is not only well known for their signature jean enhancing a woman's figure but for other products also. They have many other lines such as sunglasses, scrubs, optical, swimsuits, intimates, footwear, jewelry, handbags and other accessories, children's line, and sportswear.
Apple Bottoms is a successful clothing line designed by Nelly and he has done a fantastic job because he believes the clothes should fit the women not that the women should fit into the clothes. Gift vouchers are another attraction of Apple Bottom. It is the best way to make friends happy and closer. Fabric collections are really richer with denim, jumpsuits, different other dressing materials and accessories suitable for all season.
Jeans suitable to be used as a party ware is the main innovation of Apple Bottom. Now jeans are more delicious with designer work and sequins work in back pockets and around the back. Top quality jeans with richness of beauty can only be used for this by Apple Bottom. Outfits from Apple Bottom are really one of a kind and no one can find a similar piece elsewhere. Clothes of different types are made more and more attractive with creative talent. No special care or attention is needed for clothes from Apple Bottom. You can wash and iron them as the normal clothes.
Convenient online gift cards are also available from Apple Bottom. With the perfect gift card you can buy whatever type of gift you want to dears and near. Now Apple Bottom collections are more delicious and luxurious with denim, jumpsuits, accessories and other dressing materials suitable for all season.