You will never be the same 5 minutes from now. Because you are about to learn what make Google AdWords reward you.
The more you understand Google(AdWords), the better your ads position and the less your cost. That means the more profits you get.
Go ahead.
What do you have to know about Google?
1. Google is the service for the end users. (It 's not an advertiser) They want the end user to find something they want.
What does it mean? You have to think like Google think. Your ads in specific keywords have got to have relevancy.
When an end user searches by keyword "used car" , What do they think? they want to buy aused car or may be they want to find some information about used car, right?.
You have to provide something that they want. That is the same that Google wants to do with its users. If you want Google to reward you .You should do the following. - Your head line should have the word "Used Car" and - your landing page should have the word "Used car" right there on the headline too.
Then you will be seen as highly relevant.
Don't do it at all. - Avoid having AdSense & banner advertising on your landing page.
Conclusion. - Make your ads relevant to the search and make your landing page relevant to your AdWords ad. - Make everything about the end users!
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