That was with the old network marketing business model. Now there is a fourth choice and it's one which has been long overdue.
The Power Of The Internet
The Renegade Network Marketer was all about creating cash flow on the front end of your MLM business. There is a strong shift in MLM today towards using the far reaching benefits of the internet.
In effect, network marketers are now seeing the wisdom of becoming affiliate marketers and hence the fourth option to create cash flow within their business. In fact, the new marriage is being called inter-network marketing.
Lack Of Knowledge
There is a strong learning curve for networkers in adopting online strategies in their business. Because of this, many will resist the move online but this will be to the detriment of their business building efforts.
So what does the online model involve and how can you market and promote your business on the web. Here are some examples:
1. Having your own personal website or blog is an important first step because it allows you to brand yourself.
2. Targeted traffic generation.
3. Using article marketing as a means of driving traffic.
4. Creating traffic flow with multi media. Videos are becoming a powerful strategy as they not only help brand you as an expert but it's taking advantage of the surge in people wanting to see videos online.
5. Using Web 2.0 to leverage traffic generation.
6. Pay-per-click is not free traffic generation but it's targeted visitors and that's what you want in MLM.
Attraction Marketing
The beauty of inter-network marketing online means you can capture prospect's contact details via opt in methods. Building a list to build a relationship is vital in attracting them into your primary business.
As you start the relationship stage, giving them value in the form of personal training and coaching plus feeding them valuable information via reports is part of the pre-selling process.
When pre-selling is done right, by the time your prospect is ready to hear about your primary business their minds will already be made up. That is, it won't matter how good your sales pitch is because of what's taken place before.
It's the way of inter-network marketing but the truth is, it's not new and MLMers are discovering in droves the advantages of moving their marketing and promotion online.
