It's the biggest challenge facing infopreneurs who are just starting out, and don't know how to write and sell ebooks on the Web. Mastering this problem is also your biggest competitive advantage as an infopreneur, allowing you to breeze past the competition effortlessly.

Your Ebook Title Should Grab Readers

You judge a book by its cover - and on the cover, what stands out first is the title. Get the title right and you've won half the battle or more. With the wrong title, you cannot sell the most fantastic writing.

Your Ebook Cover Should Look Professional

With little to replace the feeling of picking up a book from a bookshelf and browsing through the pages, you'll have to rely on images and 'feelings' to write and sell ebooks online. Have a well designed cover graphic for your ebook and it will add a more professional impression to your work.

Your Topic Should Have an Audience

Whenever someone asks me how to write and sell ebooks online, the first piece of advice I offer is to study the market. Research your audience's interests, needs and wants. See what problems they face, what struggles they overcome - and offer solutions to those problems in your ebook.

Your Sales Copy Should Work

Sell benefits of your ebook in your sales letter. If you don't do that well, you cannot succeed in your quest to write and sell ebooks online. Unless you are extremely good at copywriting, you should get a professional to handle it. It makes little sense to spend so much talent, time and effort on creating a top class ebook - and then lose all the hard work because your sales copy cannot convert prospects into buyers.

You Should Build Buzz

Even before your ebook is ready to launch, contact the movers and shakers in your niche. Offer them a draft copy to look at before your launch.

This helps you in 2 ways. Any reviews or testimonials they give you will help add to the marketing appeal of your ebook. And if they like it a lot, chances are bright they will help you spread the word and sell copies of your ebook to their lists. Don't feel hesitant or unsure about handing out review copies. Without the right momentum built into your launch, you won't be selling too many anyway!

You Should Have a Marketing Plan

Don't just try and promote your ebook in a haphazard, 'hit or miss' fashion. Develop your own marketing plan. Break it down into action steps to take on a daily, weekly and monthly basis. If you were writing a print book, you'd go out on book tours, do radio and TV interviews, get press coverage, write syndicated columns for newspapers and magazines and much more. If you're wondering how to write and sell ebooks online, the same rules apply.

Do online interviews, webcasts and email interviews. Write articles for ezines and websites. Publish your own blog and mention your ebook on it. Send out press releases about your website and book. Write articles and get them widely distributed across the Web.

Every little bit adds up, so that when you next try and answer the question, "How to write and sell ebooks", you should have a reference frame to look at and take action. If you would like to learn from my experience as an Internet infopreneur for more than 15 years, visit my website and pick up some free reports and information that will help you turn words into massive wealth - easily!