When you are looking to get people's testimonials for your product or service, approach someone with whom you would be interested in partnering, and ask them if they think some of their clients would appreciate trying your product or service out. In exchange, all you are asking for is a review from those subscribers.

You will have to sell your idea to the person. In doing so, why not send them other testimonials you got from other sources? You want them to know that their subscribers will be happy… and that they will get some value for the time they put in.

By doing this, you may just find your partner wanting to review your product too. And who knows? Maybe he'll be the one approaching you for a JV. In other words, you won't have to sell him.

This is a ‘'double-whammy'' for both of you. You get much needed testimonials (possibly including one from someone who may be seen as an expert in your industry), as well as a potential JV partner.

Your partner looks great in the eyes of his clients, and he may benefit from a JV with you (if he decides to partner with you).

This is a great way to bypass the typical resistance one may encounter when they ask for endorsements.

If the potential endorser does not ask to JV with you, and you decide to propose it to him, include the testimonials that his subscribers have sent you in your proposal.

Point out to him that those raving reviews are coming from his clients. This is always a lot more powerful than testimonials that originate from other sources.

By the way, let the mailing list owner know that you are only offering this to a limited number of people. Be sure to offer it to more people than you want testimonials. In other words, if you want 20 testimonials, you should offer it to even more people, because several of them just won't get back to you.

Other reasons why you should limit this opportunity is because you don't want to be flooded (people love free stuff) and you will be able to turn people down without making them angry, because you have a good excuse. Not only that, it will give an exclusive feel to the offer.

If you decide not to turn people down, try to sell them your product (if you have the publishers' permission) and split the profits with the mailing list owner.

If need be, have the mailing list owner include your contact info.

Several people have asked me to include JV proposals...

And I have to admit, I wasn't too hot about the idea, because almost everybody uses them ‘'as-is''… and it dilutes the effectiveness of the proposal, because everybody and his brother are getting the same stale templates.

In other words, the quality and effectiveness of my proposals could have taken a hit, and that is not something I want.

However, I decided to include a proposal I sent recently by e-mail (it worked well)… the thing is, it can't really be copied because it is short and very personal… and that is why I decided to include it.