When designing for the web, one aspect of the design that demands long and hard consideration is colour. Choosing colours without thought or knowledge may discourage users from the site. Picking the right colours with thought and background knowledge can lead to a greater design.Knowing about colour psychology and symbolism is major to knowing which colours affect members of public in certain ways. Colour perception is strongly linked to emotions and thoughts these as happiness, sadness and passion.Colours could also be used to emphasise contrast and highlight sections of a webpage that you may yearn the user to see or interact with such as a promotion box or a buy now button.Here is a listing of favoured colours and how they make citizens feel.

Black is associated with power, elegance, wealth and mystery. In web design, it could be used effectively with brighter colours to create divine contrast.White is connected with cleanliness, simplicity, calm and purity. Used in abundance in web-sites, it may convey a sense of style and indicates that the content of the site is strong enough to stand alone without the any strong visual aid.With connotations to passion, anger, fire and power, red, used sparingly, could be a renowned style to attract the users attention to a certain area.

Green is linked to trees, money and envy. The better calming colour in the spectrum, its very favored with web sites that are associated with nature.White is linked with simple and clean designs, so it is favoured by legions design companies. It conjures up instincts of cleanliness, simplicity, honesty and innocence.Evoking senses of passion, sex, fire and aggression, red can be a highly charged colour. The brighter side of red is bold, so it can be utilised to create awareness.

Like green, brown is associated with mother earth, calm and relaxation. There is a trend to use wood textures as a background colour to give the feel of the environment and organics.Light grey is commonly used to create shiny gradient effects in website design. The colour may be associated with elegance, stability and boredom.

Orange is associated with fire, enthusiasm, heat and danger. But it is also a very friendly and youthful colour that is used frequently in web-sites aimed at youth customs.Tradition, stability, depth and nature are all associated with the colour brown. But it is very similar to green in the fact that it is also related to trees, mother earth and calm.

To conclude, when selecting colours for web design, thought should be given to the guise it may potentially affect users. The colour selection may look commendable or meet the brief, but will it put users off? By creating simple changes, like changing the buy now button to a vibrant colour might generate more sales. Serious thought and consideration could foretell the difference between success and failure.