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How To Market Blog
Kim Klaver
If you are an entrepreneur, and you like writing, blogging could help grow your business. The Boston Globe published a set of "why blog" tips.
Here's one (of several) for entrepreneurs:
"5. Blogging makes self-employment easier.
You can't make it on your own unless you're good at selling yourself. One of the most cost-effective and efficient ways of marketing yourself is with a blog. When someone searches for your product or service, make sure your blog comes up first.
Curt Rosengren, a career coach, periodically Googles ''career passion" -- words he thinks are most important to his business -- just to make sure his blog comes up high on the list. He estimates that his blog generates at least half of his coaching business." More here.
Sometime Friday, 4.21.06, a new show, "How to market your business with a blog-1" should be live on the "Talking about Your Great Thing" Podcast. This one shows where and how to set one up. It takes time and interest, not money.
This is the first part of the teleseminar I did with the CEO of Jiggerbug, Ryan Azevedo, about 10 days ago. They're like Netflix, but for for CDs. And they even have my audio books for rent. :)
( Visit Jiggerbug's Network Marketing Page, hosted by Kim Klaver )
Ryan's finishing a little ebook on blogging and how to use it to help market yourself, and it will be available on the house on this blog, as soon as it is.
To be a fly on the wall as two well-known blog pros discuss "Can Bloggers Make Money?" check out their debate in the Wall St Journal 4.19.06
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10 Presentation tips from the Cluetrain
I've been rereading this little book, Cluetrain Manifesto, and the 95 tips it offered 5 years ago to people making sales presentations.
Network marketers: Before you make another presentation to even one more person, check it against this list of imperatives. That is, if you want to make your listeners feel special.
Top-10 Cluetrain Theses: Imperatives for presenters
NOTE: The list of 10 starts about halfway down the page.
P.S. Here are three:
3) "Already, companies [read: people-kk] that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone."
7) "Learning to speak with a human voice is not a parlor trick. It can't be 'picked up' at some tony conference."
8) "The inflated self-important jargon you sling around ? in the press, at your conferences ? what's that got to do with us?"
Amen.
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