If you're reading this article, then you've probably heard about the new program from Ty Coughlin called The Reverse Funnel System. This Internet-based, home business opportunity is making a lot of waves in the work from home community and is becoming quite the topic of discussion lately. So how does The Reverse Funnel System work exactly? In this short article, I'm going to give you an overview of how this highly automated system works and why it's proving to be so effective at building a network marketing downline.

The Reverse Funnel System is an automated program that essentially does most of the work involved in growing an MLM downline, with the exception of actually driving traffic. When a visitor arrives at the website, they opt-in to learn more. At this point, they've been qualified as being curious and are added to your ?funnel?.

After being presented with more details, the lead is presented with a front end offer which works as another qualifier. In order to take things to the next level, they must show that they are serious. This is awesome because the funnel weeds out the tire kickers from those who are serious builders automatically. Another benefit is the fact that you earn money from the front end offer which you can then apply to your advertising budget.

Once your prospect is presented with the remainder of the details, they are enrolled into your downline. This is so powerful because everything has been done for you up to this point, qualifying, presenting the initial information, re-qualifying, presenting the opportunity, enrolling, and even training your new member.

Hopefully this brief article has given you some insights as to how The Reverse Funnel System works. Once you understand the concept, it's very easy to see why this program is so easily duplicated by new members and why it's enjoying the success that it is.