A squeeze page is a landing web page on the Internet that is designed to encourage users to sign up for mailing lists or take advantage of a brand's products or services. It is created to follow up other marketing strategies, so it doesn't have exit links directing a user to somewhere else on the Web.

Originally, squeeze pages are text-based, offering success stories and other teasers that would get a consumer to arrive at a buying decision. These days, however, it is fast becoming a trend to incorporate videos into squeeze pages to make them more compelling and effective in appealing to the audience's emotions.

Elements of a squeeze page

In essence, the same concepts are still intact. To create a video squeeze page, you need to have the following elements present:

• A compelling headline

• A rundown of what the consumer stands to gain by purchasing the product

• A call to action

The only difference is that a video serves to offer more details to the message that these elements want to convey. To create a video squeeze page, you will need an embeddable video player such as Flowplayer. Simply download the software from its website and you'll find instructions on how you can embed your clips on your squeeze page.

Crafting a headline

Just like traditional text-based squeeze pages, you're going to need a catchy headline for your video squeeze page to get your visitor to stick around and hit the play button. You want to arouse the curiosity of the viewer so you need to make your headline stand out. For one, you need to use huge block fonts. Great fonts for writing headlines include Tahoma, Georgia, and Impact.

The video content

The video content's purpose is to include the second element of the traditional squeeze page. It presents the benefits that a user stands to gain by signing up for your mailing list, downloading your e-book, or buying your products. The good thing about video clips is that they can make it easier for you to sum up in a few minutes a sales pitch that could take pages to write.

To maintain the consumer's attention, you want to keep the video clip short. Two to five minutes should suffice if you have a lot to say. It's also a good idea to incorporate a human side to the video presentation, taping a real individual talking directly to your audience instead of using voiceovers or slide shows.

Call to action

Of course, a video squeeze page cannot be complete without a call to action or an opt-in box. Make sure to place the opt-in form directly below the video. You can include a call to action on the video presentation itself and follow it up with actual text right below the clip. You just need to tell the viewer what he should do next. Don't assume that he knows what to do after viewing your video.