There are two basic types of email campaigns that can be used to make money online. One is the email campaign that uses the list you purchased online and has been mailed to umpteen million times. That list is very unresponsive, tends to generate spam complaints, and, although it may create a marginal return, it is a headache to deal with.

The other way to earn money online is the email campaign that uses your own, personally created list, and is only mailed to as often as you choose. That list is highly responsive, does not generate spam complaints, and creates a large return on investment after you have built it

So you may be wondering which one to choose? the logical answer is obviously, to create your own list, of course. But what if you do not have your own list already? simple build one now. That's right, build your very own list starting today!

How do you build your own email list?

1) To start with, you must have a simple little web site called a squeeze page or capture page and you will need an autoresponder to house your email list and send out emails through. On that capture page you will put a web form on one page of your web site (the page where you send traffic) and when visitors arrive at your site they will enter their name and email and be sent to your autoresponder as a lead.

2) You must give visitors a reason to enter their email and join your list, so you can offer a free ebook, special report or other valuable give-away to induce visitors to subscribe to your list.

3) Send your subscribers only very valuable information that is relevant to what they are looking for. you also want to develop a relationship with your subscribers. Make them want to look forward to your emails so they will open them gladly, and read them gladly, and respond...gladly by either replying to you to open communication or wanting to purchase products from you since you have offered them so much value upfront!

This seems very simple to do, and it is if you take action on it. Far too many people try to over complicate things and use a 200 proven step system to get a simple job done. Why use 200 steps when 3 or 4 will work just fine?