One problem that many companies have is determining how to use limited funds for marketing in the best way to produce the greatest results. While not anything will work for everybody, promotional pens may bring some of the longest lasting results. The reason - pens are still very much used in everyday life at home and at the office. Here are some ways for you to use promotional pens to bring a larger impact for your business.

Promotional pens can be used in many different ways to promote your brand. From including a lower cost promotional pen in every order that you send out, to offering an executive pen set if their order total is over

$100, you can give one to every customer. Another idea is to run a campaign that offers a unique quality pen with each order within the next 60 days over $50.

Other ideas include giving them out at your place of business if you have regular customers come in. You can use these at medical and dentist offices, various stores, auto shops or dealers, etc. Anywhere that you might make available business cards - you can replace them with your business promotional pens.

Take your business to new customers by distributing your promotional pens at various fairs, sidewalk displays and more. Send the out to past and recent customers along with your Christmas greeting cards, birthday cards, and occasional special sales promotions. Another idea is to send the more special executive type pens to your best clients as a Thank You gift.

In order to have the most effectiveness, however, this means that you should use pens that are both attractive and unique in order to draw people's attention to them. Stay away from wild, but it should be something that people will be glad to receive. This way, once he or she sees the promotional pen, it becomes the pen of choice and replaces the one he or she regularly uses. This keeps your brand in front of them - enabling you to sell more product.

Promotional pens are easy to order, and come in a wide variety. There are roller pens, twist pens, click pens, stick pens, exotic pens, and executive type promotional pens that you can imprint your company logo on. Once the order is complete and details worked out, you should be able to receive your order in about a week.