Of course, if a particular product doesn't give you the results you expect, it doesn't always mean you are applying the product incorrectly. Unfortunately, many products just don't work as advertised, no matter what you do! To top that off, some products may work for some people but not for others even when used properly. Nevertheless, when a product doesn't work, it may often be due to incorrect application.
Products like skin creams, gels, or lotions are a mixture of chemicals that have a biological action, applied topically to the skin. So the effectiveness depends on whether the active ingredients work, and whether they are absorbed properly into your skin. Your skin's temperature, hydration, environment and other factors will influence your skin's ability to absorb the active ingredients in a product. To be sure that you get optimal effectiveness of you skin care products:
When cleansing your skin, don't use regular soap or shampoo, they're much too drying. Use a good moisturizing soap, a skin cleanser, or plain warm (not hot) water.
Use short, firm strokes to apply skin care products. Do not stretch the skin. Do not rub. After applying, gently massage the products into your skin by tapping the area with your fingers for 30 seconds or so.
If you have sensitive skin or allergies, always test the products you want to use first on a small patch of skin on your underarm (the soft skin on the bottom of your forearm).
Does your skin get extra oily and break out after you use particular types of moisturizers?
Does your skin get red, itch, burn, or feel "tight" after coming into direct or indirect contact with perfumes and/or particular shampoos, shaving creams, detergents, dish soaps, hair sprays, cleaning products, or deodorants?
Does your skin get red, itch, burn, or feel "tight" after extended exposure to sun, wind, heat, or cold? Sensitive skin often reacts to extreme weather conditions. In fact, anything in the environment that damages your skin's natural protective barrier against water evaporation -- called sebum -- can irritate sensitive skin.
