Article writing is a specific branch of copywriting that has seen much growth in recent years, with the demand for unique content, article syndication and other SEO elements. With the rise in demand for web-based content a large percentage of internet marketing involves the commissioning of an article writer to provide sales-leads and website visitors in three ways.

1.Providing back-links through publishing articles on article directories.

2.Building a reputable brand through commenting on issues relevant to the commissioning websites market.

3.Articles appearing on the commissioning websites domains that provide an insight to website visitors whilst being advantageous from an SEO perspective.

With the rise in demand for article writers, many marketing managers are finding it increasingly difficult to choose a ghost-writer to represent their budget requirements and the standards that they have set.

When approaching an article writer, a company needs to consider if they have an appropriate understanding of PR issues to fulfil their company’s broader communication requirements, whilst also ensuring their pricing will provide an appropriate ROI. It is often the case that more cost-effective and less versed ghost-writers will achieve a smaller ROI as they provide less linking incentive through articles, and failing to build the brand image that the commissioning company requires. This is particularly relevant at the article submission stage.

Many companies are also misinformed in their quest for a ghost-writer with sector experience. This is far from essential, and a skilled copywriter should note the linguistic requirements and sector jargon of a market from their preliminary research. A skilled SEO copywriter will also have an ability to target keywords effectively and without comprising flow and structure within copywriting. With the rise of LSI in search engine algorithms this has become less of a concern for article writers.

An article writer should also have the capacity to meet a company’s deadline requirements and volume projections. Should a marketing manager require the services of a ghost-writer to provide over 20 articles per week, it is recommended that they approach a company, rather than a freelancer. An article writing company or Copywriting Company will also provide a number of other advantages that a freelancer will be unable to offer. These include multi skilled staff, an SEO consultant(s), proof-reading services and larger agencies will also have in-house technical skills.

Choosing an article writer should also involve looking at samples of a writers work and ensuring they meet grammatical and structural requirements. An appropriately experienced article writer may also offer a satisfaction guarantee to supplement a fixed pricing strategy. Should a writer be willing to offer unlimited revisions then this may take an element of risk out of contracting with an article writer.