Many of people turn to reviews to help make a decision about which cream to buy. Unfortunately, they soon find out that there are thousands of reviews, many of which are unhelpful in choosing an anti-aging product.

Women's magazines are an excellent place to get information about anti-wrinkle creams. They frequently publish reviews because they are popular with the audience who buys these magazines. They also tend to be fairly knowledgeable and honest in their assessments, so they can be one of the better sources to choose.

The magazines with the largest circulation may even have their own research departments, or collaborate with spas, salons, and other outlets on product testing. They may also conduct consumer research to produce information about the effectiveness of products.

The best review will be based on clinical trials or other forms of testing, because these give the most accurate information about whether a product is effective in reducing or preventing wrinkles. The problem is that very few products have published evidence to support them, because there are many more products than studies.

If you cannot find clinical evidence regarding a particular product, your best bet may be to ask for a free sample or buy a small trial size. You may be surprised, but many cosmetics counters and manufacturers are willing to give away small amounts of their products for free, in order to create sales down the road. It's always worth asking if this is possible, because you have nothing to lose.

There are some publications that publish only reviews, and these may have information about some anti-wrinkle creams. You can search the magazine index to find out if this is so. These are good sources of information because they tend to put a strong emphasis on fairness and avoiding conflict of interest. Some even refuse advertising altogether.

Less formal wrinkle cream reviews can come from people you know, so ask everyone if they have a cream that they love. Online beauty discussion forums also share information about products and their costs and can really give first hand information about creams. You don't need a fancy magazine or lab if real users can share their experiences.