Although Michele watches have only been known in the United States for a few years, the true history behind the company goes back to the 1940's. The company began with the exquisite thinking of watchmaker Maurice Barouh in Belgium. His strong belief in quality and refinement set the company up for where it is today.
Maurice was fascinated with watches and was intrigued to build and create enticing designs. He saw timepieces as much more than just a way to identify the time. They were a sense of style. And the designs of the watches he created directly reflected his beliefs in craftsmanship, styling and quality.
Over time, Maurice eventually passed on his passion and desire of creating magnificent timepieces to his son Jack Barouh. Jack operated in the Latin American area and quickly became known. It was his individuality and dedication to every small piece of the watch that caught the attention of people in the area. He seemed to have a keen eye for every little detail, which separated the timepieces he created from others.
Jack and his wife Rita had their first child, and history had been made. They named their first child Michele, hence the name of the company. At first they created children's watches so their daughter had a way to tell the time. These watches were exuberant, bright and full energy. Much to Jack and Rita's surprise, these children's watches was a hit.
The success they had from the children's line caught their attention. They began contemplating on whether or not they should start building a brand. It was in Miami that the family decided to launch the company and their MW collection. In 2000, the third generation of Barouh's joined the company. In 2002, Michele and Jeremy Barouh followed and the company was going strong.
The opening collection featured the CSX-Diamond Chronographs, which proved to be a hit like everything else they produced. It was ultimately this collection that launched the company and propelled them to fame in the USA. They have had several different commercials, have had radio commercials, and have been featured in a number of different magazines. The magazine "American Time" even called Michele watches a "watch market star."
There are a number of different watch manufacturers and timepieces to choose from on the market today. But Michele watches continue to have great success because of their dedication to every detail in the watches, creating sophistication and brilliance.
