When selecting promotional items, it’s important to choose a variety of items of different types, so that you’ve got an appropriate gift on hand for any occasion. It’s also a good idea to choose items that are appropriate for a variety of different locations—for example, choose items for the office, for the home, and for leisure activities—so that you’ve got all your bases covered when it comes to getting your promotional message out to as many different places as possible. Luckily there is a simply enormous variety of promotional items of different types, so it’s a relatively easy matter to choose items that will be used in a range of different places.

Items for the Office

Promotional items for office use are the easiest to choose, perhaps because there are so many different types. From letter openers to desk top calendars, mouse mats to calculators, there is such a large variety of desk top items and paper products available that it’s possible to brand an entire desktop with items that display your company name and logo.

Items for all Locations

Items that travel well and can be used outside the office are a really excellent option that gets your advertising message out where you want it to be. Items such as laptop bags, tote bags, sunglasses, umbrellas, polo shirts and jackets are all great items that will ensure your message is noticed when the owner of the item is using it out of the office. Travel items are the ideal items for employees and business associates that frequently travel on work-related business—items such as travel fans, travel mugs and shoe-shine kits are all very useful items that anyone would be glad to take with them on a business trip.

It’s even possible to choose items that your recipient will use at home—they won’t provide you with large amounts of public exposure, but they will be a constant reminder of your company when the recipient of your gift is at home. A shower radio, hip flask or a set of tools for the home or car are some prime examples. These are useful items that won’t necessarily generate maximum advertising exposure, but they’ll be used by the recipient, and your company will be remembered with every use.

Leisure Items

Leisure items can be a great way of getting your promotional message out to the public, at the same time as you give a gift that the recipient will find enjoyable to use. Items such as cameras and binoculars, sports drink bottles, knives and stopwatches can all make great items depending on the occasion you give them. Golfing-related items such as golfing gloves, towels, scorecards, markers and tees can be the perfect leisure gift for business associates, thanks to the time-honored tradition of forging and cementing business relationships during a round of golf. There are even leisure items for the children of your staff and business associates, such as Frisbees, boomerangs and yo-yos—these can be ideal items to give at company picnics and sporting events, and your employees will have just as much fun playing with these items as their children!