If you are not building your customer base, then you are living a lot of revenue. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve - the easy, wise way.

Building your Subscribers list with articles

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

Building your list with paid eZine advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine's subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

Using free reports

Some people may find free reports quit complicated, this is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

So try to write out as many reports as possible to get many subscribers. Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers. This will bring you lifetime customers and payers.