Some business owners consider learning how to write copy a good investment of their time and effort. But for most business owners, it's often easier and more profitable to just hire someone else to do it.
That's where a freelance copywriter comes into the picture. But here's the problem: Not all freelance copywriters know what they're doing. And even if they do, sometimes they just aren't a good fit for your business.
So what do you need to know before you go out looking for the "greatest freelance copywriter on the planet?" How do you make sure you find the right one for you?
Here are just a few things to remember:
1. Don't Ignore the First Impression
There are a lot of personalities in the freelance copywriting world. Some of the writers are friendly. Other writers have egos larger than New York State.
Here's what you need to keep in mind, "How they do anything is how they do everything."
So if you get some clue or feeling not to move forward with someone on your list of potential freelance copywriters, don't ignore it.
2. It's What Happens When Things Don't Work Out That Really Matters
If the freelance copywriter you hire writes a promotion that ends up making you a ton of money, you probably won't have any reason to second guess whether you made the right hiring decision.
But most sales letters don't bring in the millions... at least not right away. Testing and tweaking are often required. And it's during those times that the quality of your freelance copywriter will make a huge difference.
If they blame the results on you or your business, that doesn't really help you much at all.
When you're interviewing a freelance copywriter, just be sure to ask them what happens when things don't work out.
The answer you get to that question will be a huge help in making the besting hiring decision for you.
3. Don't Fall for the Guarantee
When it comes to hiring a freelance copywriter, there are no guarantees. And no one who's been in the business for a while would ever guarantee a certain level of results for a particular promotion.
If a potential freelance copywriter showers you with promises of big results, run the other way. They either don't know the nature of the business or they're just saying whatever they have to to get your business.
