One of the way that the search engines decide your sites ranking in a search is by the amount of back links to your site is finds on the internet. Every day the search engines are searching all the different websites on the internet and they count link and look at content and even the design of the site itself. It will count the number of other sites that have links to your site, and for each one it finds it gives you a point. Some sites will try many different ways to get links to their sites. One way they do this is by going to different message boards and will leave posting totally unrelated to the topic being discussed just so they can add in a link back to their site, even these types of links are counted as recommendations and increase the sites page rank. This is considered to be dirty pool by most search engines and they are trying to eliminate this type of marketing.
Junk:
Thanks to those who would rather use what is known as "Black Hat" marketing techniques we can no longer open our emails without having to delete all the emails fro cheap pharmaceuticals and unsolicited stock tips, but it does not stop there. Now you have to worry when you do a web search that you may get to a spam site and not a site related to what you are searching for. Webmasters are now making sites with the purpose of bringing in traffic. When you go to the site all you find is some text that usually makes no sense at all and dozens of links and banner ads. These sites make money every time someone clicks one of those links. The site itself has no other purpose then to hold the links.
Text:
No matter what your site is about you have to have text on your pages. This text is used by the search engines to determine your relevancy in a keyword search. If your site is about blankets words like blanket, comforter or duvet will probably appear often on the site. The search engines recognize this and will use this information to bring up your page when someone types in the relevant words. Besides making sure that the text is relevant to your site it is also important to change and add text on a regular basis.
Page Rank:
Did you ever wonder how a site gets its page rank? Each search engine does it a bit different but the basics are the same. They have a rating system and once a month they check every website on the internet and the sites get put thru this rating process. They check things like ease of use, popularity, content changes since the last time it was checked and they come up with a number and that becomes your page ranking.
Ease of Use:
It is important to keep in mind when making the site that it needs to be easy to get from one page to another, and that everything is in a logical order to make things easy to find next time. How well the site is designed is a factor in your ranking.
By taking these things into account when building a new site you will make your live much easier.
