There are probably a thousand and one ways to improve link popularity for your website so that it can rank well in the search engines. Many come and go but article marketing and content publishing still remains effective even till today. The search engines exist for content and this fact is not about to change. Articles and content work by attracting targeted traffic, get more links to your website and help your site rank well in the search engines.

Of course, the articles need to be related to your website content, and include relevant keywords both in the title and in the body of the article. At the same time, the articles need to be useful to the reader, without artificial keyword stuffing, and generally something that can be called a great content.

In other words, in order to improve your link popularity, you need articles that motivate readers to bookmark your site or share the link with other readers; website owners also need to be impressed to such an extent that they publish your article on their website.

These are some basic guidelines and ideas that you should consider when planning your articles. Creating an eye catching resource box that carries a link to your website is necessary. Entice your readers as well as potential publishers by offering to let them publish your article on their websites. Each time someone does that, you earn an extra link to your website.

Where do you submit the articles to? Article directories are the places where you want to post them to improve link popularity. These are free to submit and just one article can make a whole lot of difference to your web traffic. Due to time constraint, you may not be able to optimize the whole traffic building process by submitting to hundreds of article directories.

If you cannot spare the time to do so or find it too tedious, then settle for only a few. But make sure you use only those that can rank your articles well. Examples are EzineArticles, GoArticles and SearchWarp. Once again, you are reminded to include the resource box and the link in order to improve link popularity of your site.

Articles that are well written can be used for other purposes as well to improve link popularity. They can be used as content for newsletters and ebooks. On the overall, writing an article for submission remains a great way to drive more traffic to your site.

Read a review of some of the more popular article submission software at my article marketing blog that can help you to improve your link popularity and traffic to your site.