And the big cardinal sin is not doing them regularly. If your business is truly a mover and a shaker in your niche, you should have plenty of things to talk about each month.

For instance, you update your product or service. Send a release. You hire new staff. Send a release. You launch a new product. Definitely, send a release!

There are a lot more reasons to alert news junkies, reporters, media outlets, and your possible customers to changes, updates, and significant progress in your business.

That is, if you have something worth talking about. This immediately eliminates a lot of business models I see flying around like Adsense sites, but I've even seen people syndicate press releases for those sites!

What Happens When You Do A Press Release?

At PRWeb.com, depending on the service you order, your release goes out on "the wire."? That's just PR lingo for their network. Now, if you just do a free release or donate $10, don't expect much. You ALWAYS get what you pay for.

We use the $250 optimized press release service from PRWeb with great results. You'll hit Google and Yahoo news along with the entire site network on emedia newswire.

That's great and it generates a lot of traffic depending on the topic. But what's even greater is the amount of sheer linkage it generates for your sites. I'm talking thousands, not hundreds of links.

With PRWeb's SEO release service, you get to link to your site or any page within your site every 100 words or so. Been wanting more recognition from search engines for the keyword "weight loss?"? Link that in your press release and your best keyword is an anchor link that goes to hundreds and thousands of places all over the web.

Yeah, maybe you've heard this before. But have you done it? Did you doubt the power of it and blow it off? Big mistake.

People don't submit online press releases for ego's sake. They do it because it drives links, traffic, and better rankings. If it didn't, why would there be so darn many repeat offenders at PRWeb who submit regular releases at $250+ a pop?

Last trick. After you submit your release you can write about it on your blog and make a trackback to the hosted release on PRWeb. Then you get an immediate link back to your site from one of the bigger sites on the net.

Find other press releases related to your topic and do a post mentioning a few and trackback all of them to get more authority links with the stroke of some keys and the click of a button.

This stuff is so easy people think it doesn't work. Well, it sure does. And guess what? PRWeb isn't the only game in town!

Test it and then leverage your reach across all the major PR networks and watch your branding, traffic, links, and rankings soar!