You must have a brand identity different from the rest because just as you can't sell a homogeneous product line to a customer, you can't sell yourself as a strong brand to your friends, family and colleagues, if you haven't developed a unique selling proposition (USP) around your brand. If the jeans you wear are branded, the watch on your wrist is branded, the burger you ate for lunch was branded (okay, the salad you ate?), the company you run or work for is branded --- why not brand yourself, too?
A brand or what set you uniquely apart from others is, after all, a piece of real estate that someone owns in the mind of someone else. But to own this property you have to first invest in it. Ask yourself: Have you taken the trouble to invest in yourself?
I learned long ago that we can change the face of commerce for women and unleash her entrepreneurial spirit simply by branding each one differently and celebrating her individuality. The launch of my company was fueled by my desire to reach out to their women and share with them techniques of loving themselves and succeeding in whatever they happen to be doing at any point in their lives. To me it became crystal clear, right at the onset that every woman deserves to have a personal style that reflects her essence. I discovered mine through perseverance; do you have the courage to discover yours? This is the question that you need to ask yourself over and over again.
You have to also ask yourself: What is my job for me? What are my relationships for me? What do I want from my life and career? Can I not drop all care and worries and learn to live life again, as a game? Can I not develop a child's attitude to life?
Gradually, you will begin to discover answers. And, then you will feel more empowered. This process will begin to fuel new creativity in you and help you discover a passion for life. The reason I am sharing all this is because I did the same. It was such a life-transforming experience that I want more people to benefit from it. Your passion and play will easily translate into actions and ways of being, which define your brand. Just start taking steps to be yourself and let your uniqueness blossom.
All this and more can be accomplished with a little trust in yourself and your uniqueness. No one in this world is perfect, but then, that's no excuse for not striving for beautification, excellence, and most importantly, establishing your own unique brand!
