Considering this, I'm going to tell you 5 secrets to getting more and better clients.
1. You need to know how important marketing your business is, as well as providing your services. Most business owners have it backwards.
You see, the challenge is that most of us have been taught that simply because we deliver excellent service and provide enormous value, clients will automatically knock our doors down.
Well, I can tell you from personal experience, as well as with hundreds of my clients, it's simply not the truth. The key to building a long term, solid practice is the quality and consistency of your marketing as much as the actual delivery of your services. As Michael Gerber states in the e-myth revisited, working on your business much more than working in your business.
2. It's important for you to become a positioner. This is someone who builds their platform to where clients come to them.
3. Don't forget to educate your prospects with what they want and what they need. Interuption based marketing no longer works. Your best clients want to be educated in terms of how you can help them to solve their problems.
Give your best information away and watch clients flock to you. You will position yourself as an expert and win the hearts of your best clients.
4. Design, create, sell and give away information products to generate leads. All highly successful service professionals are avid writers and producers of information products. The benefits of creating your own info products are many: beginning with creating passive revenue, allowing you to enjoy more time, freedom, and increased bandwidth to make a larger impact in the world.
When your prospect buy your info products, they will not only connect more powerfully to you, they will pay you much more than other service professionals who haven't created information products.
5. Become a specialist, not a generalist. This is a big one. Highly successful service professional are specialists at one thing. When people think of that one thing, the specialist comes to mind. Prospects who want that one thing will pay top dollar for coaching and advice, and are attracted like a magnet.
It's really important to know the insides and out of your target market. Who are they? What are their problems? and how do you help them to solve their problems?
