1. Thinking competitors have a good organic placement because they corrupt Google with PPC. If it was so easy, I'd be Sergej Brin.
2. Thinking: -If I'll repeat "car dealership" 73 times, Google will take note- (It really takes note, but not to improve your placement).
3. Thinking Google has not enough saliva to spit on your commercial interests on the Web. Organic search is about relevance and useful information (unluckily).
4. Thinking someone diggs a damn about you're latest promotion "buy a car - win a free engine". Social Networks are about information (unluckily).
5. Thinking you are new and fresh and older ones should retire. Google loves old-fashionable-simple-usable web sites showing a long history of trust and continuity.
6. Thinking wearing a White Hat is the cleanest fashion solution - try a grey one, it works better.
7. Thinking you can SEO for yourself. SEO is probably the most hard, frustrating experience every human can experience, and it's all about experience.
8. Thinking 1 big link from New York Times is valued 100 honest ones from Gossip Today. If you have only one big trusted link, probably you paid for it or your mom is currently a New York Times employee.
9. Thinking you own Google and it's your reliable unique marketing instrument. Google is passionate and moody, make sure you're listed also elsewhere.
10. Thinking you can do it yourself because you read so many SEO forums. Web 2.0 is about freedom to talk even when you don't know what you're saying. Exactly like me.
