There are nine suggestions for using articles to boost your web traffic in this article. Use any or all of them in your article oriented web site promotions.

One. Improved search engine positioning. The precise ways in which search engines rank pages are closely guarded secrets. What is known is that the number and quality of links coming in to each page increases your search position in all of the major search engines. By posting your articles on article directories for others to use you gain a one-way link back to your site in return.

Two. Keyword density. While less important for pretty much all search engines it is, nevertheless, important to maintain an appropriate keyword density. on your web pages. Using well written keyword rich articles on your web site is a tried and tested method of building effective sites quickly. Keyword density does not mean stuffing your page with masses of related keywords. It is more to do with the location and frequency of key words on your page. It is still possible to rank well based on purely on-page factors in niches where there are relatively unlinked pages. Getting your on page search engine optimisation right is still an important part of getting your share of the available web traffic.

Three. Web site content. For most people, surfing the web is all about finding relevant content. Using keyword rich articles is a great way to build relevant content. If you have great content you will start to get traffic through simple word of mouth referrals.

Four. Article titles. Research suggests that the majority of people choose whether or not to read an article based solely on the title. Short titles may be used as page names. Longer titles may well be used as the page synopsis (the bit that the search engines serve up in their results snippets. Articles often have strong titles that are designed to appeal to readers and attract that valuable web traffic.

Five. Search engine recognition. Contrary to popular opinion simply creating your web site and posting it on the web will not get you listed in the search engines. you have to be found. Sending some of your articles to article directories provides lots of links for the search engines to find and follow. The more links for the search engines and the more likely your site is to be listed quickly.

Six. Regular, consistent action delivers results. The maximum effects from using articles to generate traffic relies on regular and consistent action. Few of us are lucky enough to hit a home run with a single article that delivers masses of traffic. Most of us need to build a critical mass of articles that each produce a few visitors each day.

Seven. Keep visitors on your site for longer. Using high quality, relevant, themed articles on your web site is likely to entice your visitors to stay for longer. While this in itself does not increase the web traffic, visitors staying for longer means that they are more likely to buy, click on your ads or do whatever else you want your visitors to do.

Eight. Generate repeat customers. this point is closely related to the previous one. However, if your site is recognised as delivering high quality content you are much more likely to get many more repeat visitors. Any marketer will tell you, "Repeat customers are much easier to sell to". High quality content from articles encourages repeat visitors.

Nine. Develop yourself as a brand. Lots of big companies spend fortunes on developing 'brand recognition' for their products and services. Articles provide a route for branding you, your website and your products and services for a fraction of the cost of a major marketing campaign. Once people start searching for you as a brand you will be amazed just how much additional web traffic you will receive.

This article has only touched on the ways in which you can use articles on-line. Writing and publishing articles off-line can be just as effective. But that's a story for another article.