Here are the critical factors that you must consider when purchasing leads
from anyone.
Can you reach the lead vender on the phone ?
Many online businesses do not have the staff to answer the phones.
Many are not even very good at answering emails in a timely manner or at all.
You have questions and you deserve answers at a minimum by email but you should be able to call also.
Are the prices of leads reasonable?
Leads come in a vast variety from simple opt-in emails to Real Time Phone Verified Leads.The basic difference is how much filtering has been done before you receive the lead. The more work we do the more you pay.
You should always compare pricing of equivalent leads. Make sure you are comparing apples to apples. If you don't understand what you are about to purchase then call or send an email for clarification.
How do you evaluate the leads after you have purchased them?
Every lead vender can have a "bad" batch of leads from time to time. The rule of thumb is to purchase at least 3 batches of leads before making a decision about the quality. It is always easiest to blame the leads for lack of success but to be fair you should make sure to include your performance in the final evaluation.
Some items to consider when evaluating leads:
Did you reach all of the leads?
Was the person listed as a lead at the phone number given?
Were they receptive to your call?
If the person did not sign up in your opportunity the that does not make them a bad lead. There are lot's of choices when it comes to a home based business.
Is there a Lead Replacement Policy?
No lead Vender will offer a universal replacement policy. But with that said they should offer replacements of certain leads. You should expect the following for reasonable replacement:
Phone Verified Leads should have a good phone number.
Phone Verified Leads should have the correct person at the phone number listed.
When you reach a custom generated lead they should know what you are calling about.
Opt-in Email leads should have no more than a 30% bounce rate.
Surveyed Leads should have no more than 25% bad phone numbers.
Most Lead Venders only offer leads and no other services. You may want to consider a Lead Vender that offers an entire eMarketing program. After all if they are involved with generating leads then they should have an extensive knowledge of Internet Marketing and be willing to offer those services.
