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Video on Using Systems In MLM

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Using Systems In MLM
Joe Cotroneo
Since the MLM business is built upon the idea of duplication, you must think about how you will recruit new distributors. A smart MLmer will also develop a means to sell the MLM company's primary product. Most MLMer's overlook the idea of product sales, but many huge organizations have been built on product sales systems alone.
Let's look at a simple example. Would you rather have 1000 distributors purchasing $100 a month in product or 300 distributors selling $700 a month in product? Since MLM commissions are based on volume and the 1st group's volume is $100,000 and the 2nd group's volume is $210,000, who made the most money? It is obvious that the 2nd group was more profitable. Don't neglect product sales systems if you can find them.
Most MLM companies have very poor tools and training for the MLM distributor. You still must have a duplicatable system anyone can use. Your upline probably has many of the tools you need. Autoresponders with preloaded sales messages touting your opportunity are a must. They will probably know where the best lead sources are and have an attractive lead capture page available.
Using a system to promote your MLM business is not all that new. Most of the larger companies and uplines have these available. How you use the system is what will make YOU stand apart from the crowd of the 1000's of moneymaking offers available.
Let me give you an example of what one MLMer does to make over $1,000,000 a year. He uses the systems available; but he calls them and mails a postcard to his prospects. He only calls when he knows the prospect won't be home and just leaves a generic message on their answering service introducing himself and his company. He signs up more people than you can imagine! He stands out because he uses 3 different modes of contact: the Internet (using a lead capture page along with many followup autoresponder messages), the telephone and snail mail.
If your downline can duplicate you, not only using the Internet but also snail mail and the telephone answering service tactic, you can't help but be successful.
To really be a success, you must add the personal touch to any "cold" and impersonal system.
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