Access to internet and a computer is not needed when sending SMS, which is why it is more popular than sending an e-mail or getting online on AOL or Yahoo Messenger for instant messaging. And like instant messaging or e-mail, there is no traffic congestion to worry about. And a small hand held mobile phone is the only gadget that you need. Even email messages can be sent now in SMS.

This innovation is unstoppable. Traffic increases naturally because it is a human nature to keep in touch with other people. Even with busy schedule, people would exert effort to keep in touch with their loved ones. With SMS, people can reach contacts sans the time consuming phone calls. Receivers can have the advantage of not missing any messages even if they are out of the coverage area of network providers or too busy to take the message immediately.

For mobile network providers, SMS is a lucrative business. Different schemes are offered to subscribers because the bigger the SMS traffic, the healthier the SMS business becomes. The secret in money making on is to increase the traffic by encouraging subscribers to send and receive text messages on their mobile phones. Although some countries do not have this service, the SMS from landline phones to mobile phones and vice versa is now possible.

Examples of marketing activities to increase traffic by some phone companies:

1. Unlimited SMS for a certain time of the day or night.

2. Rebates for prepaid reloading

3. Download of applications and multimedia where you get to pay a certain amount to enroll or purchase

4. Balance Inquiry through SMS

This store and forward type of messaging is so popular that not only businesses use them it also became part of the culture. The younger generations can not leave their homes without bringing their mobile phones with them. is very useful when they have to meet friends somewhere and have to be updated of the location of the coming parties. Some find it very advantageous when they are in places where hearing the other people on the other end of the line during phone calls is impossible like bars and concert. Some appreciate the ability to edit the words carefully before breaking the news to the receiver. Parents even synchronized their phones to surveillance camera where they can view their child or toddlers at home through SMS. And these minimal activities generate traffic and eventually revenues to mobile and network company owners. But this is a win-win situation wherein life and business is easier for both subscribers and providers.