They are graphical ads. Image ads are also targeted to the right audience, just like text ads. A writer that has both image ads and text ads has a greater revenue generating potential.
Image ads are only for Adsense for Content pages and not available for Adsense for Search results pages.
There are 5 kinds of image ads. The Leaderboard, which is about two times the size of a banner ad, the banner image ad, the skyscraper, the wide skyscraper and the medium rectangle. Google's determines on every page whether image ads, text ads, or a combination of both will make you more money and then delivers the correct format.
You can choose to run only image ads, but Google recommends selecting both of them, thereby giving them a better chance to target the right advertising for your page, generating more money for you.
Bottom line: taking these two methods together will give you the best chance at making the most revenue.
How to Make Google Adsense Dollars at Writingup.com
Starting up with blogs at writingup.com, first you'll need to create a Google Adsense account. If you have an account, you'll just give them the same publisher id you got when you originally signed up with Google Adsense. Since you can only have one Google Adsense account, you will use the same publisher id on every site you add. Then you will create an account at writingup.com and within minutes, start blogging!
Always follow the same Google Adsense rules on the type of content that is not acceptable but other than that you have it wide open as to what to write about in your blog. Paste your writingup.com URL into your email signature and every time you send someone an email, you will be referring them to your blog, thus increasing your traffic on writingup.com.
Don't forget to comment on other publisher's blogs. If you interact with the blogging community, you are more likely to have your blog read more often. Again, traffic.
Writingup.com has a list of successful topics you can write about. You don't have to choose from that list of course, but it's quite extensive and if you look it over, you'll probably find something that interests you. They are successful topics because they turn up in search engines a lot. More traffic.