An effective link building strategy can be achieved by utilizing RSS feeds as a way to increase link popularity. Real Simple Syndication usually referred to, as RSS is a way for websites to syndicate their content to other sites. RSS feeds and blogging make it easy to build your links into your shared content.

When other websites use your RSS feeds on their site it takes and adds a link back to your website increasing your link popularity in the process. You can use programs like (RSS Builder a freeware program) to add RSS to your website. However this is not necessary on most major blogging platform as they have this feature built in. Both WordPress a very common and popular free blogging script available through most cPanel web host and the popular Blogger.com have this capability built in.

The act of syndicating your content all over the web is easy with RSS. With the capability of adding RSS feeds to your blog built into most blogging systems it makes building your link popularity a breeze. The more sites that pick up your RSS feed the higher your link popularity score will be which in turn helps your search engine ranking.

Be Careful to Adhere to Strict RSS Validation Standards

The ever popular blogging script WordPress makes it easy for people to add your site to their favorite feed reader with the use of a number of Plugins such as Subscribe Me available here: There are many free feed readers and most of the major homepage services allow you to add RSS feeds to your home page such as iGoogle, My Yahoo and My MSN.

You need however to be careful when putting together your blog titles and watch out for their structure. A fair number of the services that allow you to reed your RSS feeds have strict adhesion to RSS Validation rules; for example My MSN will not let you import your feeds if they do not have validated titles. Characters in your title such as quotation marks, apostrophes and such will cause your titles to not validate under these rules and thus prevent a number of people from being able to receive your feed.

This can get tricky when you have a title that really screams out for an apostrophe such as "Today's Breaking News" great for human consumption but the validator will hiccup at the apostrophe in the word "today's." You'll want to avoid these kinds of things even if it is a compelling title I would suggest rewording it to say "Hot News Today" and avoid the whole headache entirely.

Blog Pinging Service Success Guide

These simple one-way link-building strategies are possible by intelligently using a solid blog pinging service. Of course, you will need to write interesting and informative content and update your blog regularly for this strategy to work. However, if you provide good value to readers then blog pinging is a wonderful way to get the word out.

You want to pick a pinging service, which allows you to ping multiple services from one web location. You could go to each service but this is a) unnecessary and b) very time consuming which kind of goes against the nature of blogging. You want to be able to ping dozens of RSS aggregators, search engines and feed directories from one simple to use web form.

Another useful hint is to ping each service separately as they respond at different rates and we find you get a more complete ping of the different services. This really doesn't take that much more time as your information is already in the form so it is fairly easy to work through the list. There are positives and negatives to all the different pinging services but the time saved and the added links will more than make it worth your while. One last note don't think that if pinging once is good that doing it multiple times is better this is a sure way to get your site banned as a Spam site, so don't do it.